KIWAGREEN for products improving the health of people and planet (K15014)
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In an era of increasing regulatory scrutiny on environmental claims, KIWAGREEN supports organizations in demonstrating that their sustainability statements are based on verifiable information and independent assessment. Through third-party assessment and certification, KIWAGREEN provides objective evidence of environmental and sustainability-related characteristics, helping organizations communicate their sustainability efforts transparently and credibly.
Supporting responsible choices and sustainable value chains
The objective of KIWAGREEN is to promote the development and use of products and services that reduce environmental impact and contribute to a more sustainable economy. Through independent certification, KIWAGREEN supports both suppliers and purchasers in making informed decisions based on reliable environmental information. The scheme encourages responsible production and consumption by providing a framework for the communication of substantiated sustainability attributes.
KIWAGREEN contributes to:
- Reducing environmental impacts throughout the value chain
- Supporting the transition towards a circular and climate-neutral economy
- Providing independently verified information on environmental and sustainability aspects
- Increasing transparency for customers, investors and other stakeholders
- Supporting compliance with emerging sustainability communication requirements
- Preventing misleading environmental claims and reducing the risk of greenwashing
Aligned with emerging European sustainability regulations
The European Union is strengthening requirements for environmental and sustainability claims through legislation such as the Empowering Consumers for the Green Transition Directive (EU) 2024/825 and the forthcoming Green Claims Directive. These initiatives require environmental claims to be supported by reliable evidence and communicated in a manner that is accurate, transparent and understandable for consumers.
KIWAGREEN helps organizations address these expectations by providing independent verification of sustainability-related characteristics and by facilitating credible communication based on objective evidence rather than unsubstantiated marketing claims.
More information
Detailed requirements for obtaining the KIWAGREEN label are specified in Kiwa Guideline K15014: ‘KIWAGREEN for Products Improving the Health of People and Planet’. To learn more about how KIWAGREEN can support your sustainability objectives, please contact us (sustainable.products@kiwa.com) we will gladly help you out.
About Kiwa
Kiwa is an independent global leader in testing, inspection and certification (TIC) services, helping organizations demonstrate quality, safety, sustainability and compliance. Through KIWAGREEN, we support businesses in measuring, verifying and improving their environmental performance with services such as Life Cycle Assessment (LCA), Environmental Product Declarations (EPDs), carbon footprint verification, sustainability reporting and circular economy assessments. By combining technical expertise with independent assessment, Kiwa helps organizations build trust, meet regulatory requirements and accelerate the transition to a more sustainable economy.
