U.S. Food Safety Company ASI Unveils New Global Identity as Kiwa ASI

Since joining Kiwa in 2022, ASI has played a key role in strengthening Kiwa’s footprint in the United States. Originally known as a leading SQF Certification Body, the organization has significantly expanded its portfolio to include multiple GFSI-benchmarked programs such as BRCGS, FSSC 22000, IFS, and more, broadening access to internationally recognized standards for clients across the food supply chain. 



The rebrand also comes just one month after welcoming a leading Canadian certification body, TSLC into the Kiwa ASI family. By bringing TSLC into the fold and adopting the Kiwa name, the organization reinforces its position as a dominant force in North American food, feed, and farm certifications.

“Adopting the Kiwa name alongside our own is the natural next step in our journey,” said Tyler Williams, CEO of Kiwa ASI. “We are a North American gateway to Kiwa’s vast global network, offering our clients seamless access to international standards while maintaining the personalized service they deserve.”

Kiwa ASI will officially debut its new visual identity at the SQF Unites conference in St. Louis, held from March 9-12, 2026. To celebrate this new chapter, the company is hosting an exclusive "Kick-Off Party" on the evening of March 10th at the St. Louis soccer stadium, Energizer Park. The event will host local customers and select conference attendees for an evening of networking and a first look at the future of Kiwa ASI.

“Celebrating this re-brand in our hometown during one of our biggest food safety conferences of the year was an opportunity we couldn’t pass up, and it symbolizes what this transition really means for us. While the name and logo have changed, the company’s operational core remains in St. Louis, Missouri,” said Williams.
About Kiwa ASI.