The problem of legal protection of products is particularly important due to the sale of regional and traditional products on the EU market. Without reserving their names, you can lose the right to them. Products that pass the certification process and obtain a certificate of conformity issued by BC COBICO can be sold throughout the European Union and will have EU legal protection and additionally confirmed quality.

Registration of the designation protects producers from a given region against the use of a given name by producers from other parts of the country who want to sell goods with the same or similar name. National and EU law prohibits the use of a protected name (registered as a PDO or CHOP) even using the expressions ""style"", ""type"", ""method"", ""imitation"". Any practices that could mislead the consumer as to the origin, name or unique features of the product are also prohibited.

In the case of GTS, the producers themselves decide whether they want to protect the name. If the name is not reserved, other manufacturers may use it even if they do not produce in accordance with the specification and only cannot use the GTS symbol. Only products whose names have been registered have the right to use the PDO, PGI or TSG symbol and may bear these logos. These marks not only protect manufacturers against unfair competition, but also increase the credibility of products in the eyes of consumers. The system of protection of registered names is very broad and also applies to monitoring the quality and production process of given products.

For producers of regional and traditional products, this is an opportunity to secure additional income. For their hometowns, it is an opportunity to promote themselves in the country and in the EU, where mass-produced food is increasingly mistrusted. Such producers, producing healthy and tasty food, are able to find customers among the more and more conscious and healthy eating inhabitants of the European Union.

Traditional and regional products fetch high prices and bring higher incomes to producers. Their production and sale activate the region economically, increase its attractiveness, strengthen the local identity, shape the image of the region and contribute to improving its competitiveness.